Speakers

Troy Cicero will introduce the speaker, Bill Klaproth of Yes Media Marketing. Bill Klaproth is president of YesMedia Marketing. An independent marketing expert/media professional who works with small to medium sized businesses providing marketing services, including traditional media, website development, social media and content creation. Bill started his career in radio and logged more than 20 years of programming and marketing radio stations. Most recently, Bill was Program Director of 97.9 The Loop, WLUP-FM in Chicago. In his work, Bill was responsible for strategic planning, brand development, building customer loyalty and was on the cutting-edge of marketing to younger demographics using social media, mobile marketing strategies and other new media marketing.