The Object of Rotary is to
encourage and foster the ideal
of service as a basis of worthy
enterprise and, in particular,
to encourage and foster:
The development of
acquaintance as an
opportunity for service;
High ethical standards
in business and professions,
the recognition of the
worthiness of all useful
occupations, and the
dignifying of each
Rotarian's occupation as an
opportunity to serve
society;
The application of the
ideal of service in each
Rotarian's personal,
business, and community
life;
The advancement of
international understanding,
goodwill, and peace through
a world fellowship of
business and professional
persons united in the ideal
of service.